Established perfume manufacturers, branded women perfumes and importers must consider several factors before opening a perfume shop, such as the target consumers, availability of ingredients, production costs, taxes and licensing requirements. These factors need to be carefully analyzed and balanced to reach a favorable balance between production cost and sales volume. The target consumers are the potential customers of the perfume, which should be people with a similar taste for perfume or cologne fragrances. The target consumers should also have sufficient knowledge about perfume. This may be achieved through advertising of new perfumes in magazines, ads on billboards, in perfume catalogs or by creating a perfume column in a lifestyle or fashion magazine.
The Packaging Matter of Perfumes
A sample of the products should be packed in lightweight, leak-proof containers to enable a quick demonstration to potential customers. Initial low production volume can be increased gradually as the business grows. There are two ways of packaging the perfume products. Common methods include foil pouches and plastic inserts. Both of which provide superior protection for the perfumes from damage by dust, water or insects.
Get Maximum Knowledge About Perfumes
The basic knowledge about perfume marketing is essential if you are to open a perfume shop. You should have complete information about how to manufacture perfume and its basic ingredients, including extraction methods and fragrance composition. Other important topics that you should study are the distribution channels and pricing, promotions and brand promotion, sampling and packaging and cataloging.
Know How to Expand Your Business
After the basic knowledge has been gained, it is necessary to expand your knowledge regarding the perfume industry. One way to gain this is through constant research and reading about the different elements involved in perfume manufacturing and fragrance packaging. Another important thing that you should consider is an effective partnership with a reliable and competent fragrance supplier. In this way, you will be able to obtain bulk packaging supplies, effective and competitive perfumes, competitive wholesale rates and excellent customer service. Also add the option of shopping for kids toys for girls.
Sell Customized Perfumes
The term “perfume customization” refers to the process of turning a given perfume bottle into a unique one. The most common forms of customization include additive mixing, coloring, distillation, solublization, and autoclave applications. Although these processes are very technical, they can be easily performed by skilled perfume manufacturers who also possess a general knowledge on perfume application. It is important that you first acquire the skills of producing high-end perfumes before considering perfume customization.